Draftfcb/Lowe Group: Mailing to all Swiss Davids
There are about 14,000 people named David living in Switzerland who celebrate their name day on December 11. Following the launch of the extensive David campaign, Draftfcb/Lowe Group created a special mailing encouraging all the Davids in Switzerland to live up to their name.
Because a born David is best placed to fight the Goliaths of this world, such as national and international polluters. As part of the world's largest David community, every David can protect the sensitive ecosystem of our planet together with Greenpeace, according to the agency. The next Goliaths on Greenpeace's list have already been identified.
With the support and current donations from the David community, action is being taken against European pirate fishing off the coast of Africa, illegal logging by large companies in primeval forests and the fight by corporations for raw material reserves in the Arctic.
Responsible at Greenpeace Switzerland: Dan Schaefler (Head of Fundraising), Katja Schaffner (Fundraising), Steff Kerkhof (New Media, Fundraising). Responsible at Draftfcb/Lowe Group: Dennis Lück (ECD), Tizian Walti (Text), Christoff Strukamp, Cinthia Stettler (Graphics), Marie-Theres Ott (Client Service Director), Yvonne Friedli (Account Director), Sandra Kopplin (Account Manager).
