Draftfcb/Lowe Group: Leasing from BMW in the spotlight
Lowe, an agency belonging to the Draftfcb/Lowe Group, created a print campaign for its client, BMW Switzerland. An eye-like Corona headlight takes center stage in the print ad.
The Lowe agency, part of the Draftfcb/Lowe Group, realized a print campaign for its client BMW Switzerland. An eye-like corona headlight is at the center of the print subject. The campaign promotes BMW's 4.9 % leasing offer.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Roland Jäggi (AD), Boris Beuckmann (text), Rolf Jeger, Alessandra Ira, Gina Armelino (consulting).
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Roland Jäggi (AD), Boris Beuckmann (text), Rolf Jeger, Alessandra Ira, Gina Armelino (consulting).
