Draftfcb/Lowe Group: Bananas distributed for Theater Rigiblick
Lou Reed celebrates his 70th birthday on March 3. The ex-mastermind's best-known songs from the days of The Velvet Underground to the present day will be performed at Theater Rigiblick.
In addition to classics such as "Perfect Day", "Walk on the Wild Side" and "Heroin", anecdotes from former companions, band colleagues, roadies, journalists and friends are also recounted. For the program theme, Draftfcb/Lowe Group created a homage to Andy Warhol's cult cover of The Velvet Underground. As a small promotion, 500 bananas with Lou Reed stickers and the theater program were also distributed in the city.
Responsible at Theater Rigiblick: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe Group: Dennis Lück (ECD), Frédéric Nogier (AD), Tizian Walti (Text).
