Draftfcb/Lowe Group: Drafting an infinite mailing for Mini
The Draftfcb/Lowe Group has created a fold-out mailing for the new Mini Countryman that automatically loops back to the beginning after the last page. This is intended to highlight the endless driving pleasure offered by the new vehicle.
The endless flyer is accompanied by a ticket for the Geneva Motor Show and a personal letter to Mini drivers in all three parts of the country. The campaign is rounded off by a mega poster that welcomes visitors to the Motor Show before they enter the halls.
Responsible at Mini: Eveline Bauert (Head of Communications Mini), Patrick Cupelin (Head of Mini). Responsible at Draftfcb/Lowe Group: Daniel Comte (ECD), Frédéric Nogier (AD), Boris Beuckmann, Samuel Knaus (text), Rolf Jeger, Martin Gonzenbach, Jasmin Jost, (consulting).
