Draftfcb/Lowe: Daihatsu campaign continues
Die Kampagne «Daihatsu, ledig, sucht...» des japanischen Autohersteller Daihatsu geht jetzt auch online auf Partnersuche. Die Agentur Draftfcb/Lowe hat für den Schweizer Importeur Ascar mehrere Viral-Spots sowie Internet-Banners kreiert.
On the Daihatsu Youtube Channel Youtube.com/daihatsudating the films "Partner Dating" will be shown. In three interactive viral spots, the main actors Zoe, Marc and Natalia can be seen presenting themselves to the audience in a partner dating situation. They sit opposite the camera and ask the viewer more or less indiscreet questions. These are intended to clarify whether the unknown counterpart is the perfect partner or not. After each sequence, there is a choice of "yes" or "no" answers, each of which leads to the next sequence. "Say yes to your new partner" is the final message; this refers to the two 4×4 special models Terios and Sirion "4seasons". The films are also available on Mydaihatsu.ch where the special models are also presented. Daihatsu is also present with Internet banners on various news portals. The chat dating questions appear there as a pop-up dialog in the middle of the screen.
Responsible at Daihatsu: Roland Hüsser (CEO Ascar AG/Daihatsu), Simon Widmer (Marketing). Responsible at Draftfcb/Lowe Group: Daniel Comte (Executive Creative Director), Roy Spring (concept/text), Frédéric Nogier (art direction), Cinthia Stettler (graphics), Christoph Bögli, Martin Rubli (consulting), Sarah Dovlo (online), Cornelia Harder (overall responsibility); Snap Film, Michael Kindermann (film production, direction); Daniel Tschanz (Future Connection).
