Draftfcb/Lowe: BWM presents two new models on the Internet

Since late October, the BMW X1 and the BMW 5 Series Gran Turismo have been taking the roads of Switzerland by storm. The Draftfcb/Lowe Group is now rounding out its wide-ranging launch campaign for these models online.

Editorial - November 13, 2009

A streaming ad with a distillate from the TVC was created for the BMW X1, and an expandable leaderboard for the BMW 5 Series GT, which is intended to showcase the spatial advantages of the exclusive vehicle. Both invite the viewer to take a test drive at the end. They can be seen on websites relevant to the target group.
> BMW X1
> BMW 5 Series GT
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Draftfcb/Lowe: Daniel Comte (ECD), Céline Dillier (AD), Boris Beuckmann (text), Rolf Jeger (consulting), Sarah Dovlo (interactive planner), Future Connection/Daniel Tschanz (programming).

Draftfcb/Lowe: BWM presents two new models on the Internet

Since late October, the BMW X1 and the BMW 5 Series Gran Turismo have been taking the roads of Switzerland by storm. The Draftfcb/Lowe Group is now rounding out its wide-ranging launch campaign for these models online.

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