Draftfcb/Lowe: Alpine elevator for Daihatsu's winter vehicles
Daihatsu's latest ads showcase its 4x4 models in the compact vehicle segment. The creative team at Draftfcb/Lowe Group came up with the idea of a motorized alpine ascent for the ad campaign.
The images can be seen in major shopping centers across the country and are linked to a competition designed to support retailers and generate traffic in the stores. The events are announced with advertisements and radio spots in the regional media. In addition, regional flyer campaigns with special offers will take place during the promotional period.
Responsible at Ascar: Roland Hüsser (Managing Director), Oscar Schwarz (Sales Director), Simon Widmer (Marketing/PR). Responsible at Draftfcb/Lowe Group: Daniel Comte (Executive Creative Director), Christoph Bögli, Martin Rubli (consultants). La Folie: Carolyn Bandert (Project Management Events).
Responsible at Ascar: Roland Hüsser (Managing Director), Oscar Schwarz (Sales Director), Simon Widmer (Marketing/PR). Responsible at Draftfcb/Lowe Group: Daniel Comte (Executive Creative Director), Christoph Bögli, Martin Rubli (consultants). La Folie: Carolyn Bandert (Project Management Events).
