Draft FCB: Let canned goods compete for reincarnation
Draft FCB has produced a series of TV commercials for Ferro Recycling, the association for the promotion of sheet steel recycling. The aim is to remind viewers that every recycled tin can is turned into a valuable new product.
Draft FCB has produced a series of TV commercials for Ferro Recycling, the association for the promotion of sheet steel recycling. The aim is to remind viewers that every recycled tin can is turned into a valuable new product.
In the TV productions, tin cans stand in front of a recycling container and wait with great hope for their "reincarnation". However, the Wallisell advertisers did not always fulfill the cans' wishes. For example, a flattened tin can was not reborn as a sleek Ferrari, but as a shopping cart.
> Spot Ferrari
> Spot Hippie
> Spot Wedding
The spots, animated entirely in 3D, were produced by the winner of the Young Directors Award 2008, the young British director Christian Bevilacqua. The spots can be seen on television in German and French-speaking Switzerland from December 22.
In the TV productions, tin cans stand in front of a recycling container and wait with great hope for their "reincarnation". However, the Wallisell advertisers did not always fulfill the cans' wishes. For example, a flattened tin can was not reborn as a sleek Ferrari, but as a shopping cart.
> Spot Ferrari
> Spot Hippie
> Spot Wedding
The spots, animated entirely in 3D, were produced by the winner of the Young Directors Award 2008, the young British director Christian Bevilacqua. The spots can be seen on television in German and French-speaking Switzerland from December 22.
Responsible at Ferro Recycling: Rudolf Müller. Responsible on agency side: Nicolas Vontobel, Florian Birkner, Patrick Lienert (CD), Roland Jäggi (AD), Boris Beuckmann (Text), Melanie J. Auerbach (Agency Producer + Producer CH), Christoph Bögli (Consulting), Therapy Films London (Production), Christian Bevilacqua (Director/Director), Therapy Films London, Ultra Images Zurich (Postproduction), Jingle Jungle (Sound Studio, Voice over + SFX), Spacetrain (Music, Dave Macloed/Dean Montenegro).
