Draft FCB is now called FCB Zurich
As part of the global relaunch of the network brand FCB Foote, Cone & Belding, Draftfcb/Lowe is changing its name in Switzerland to FCB Zurich. The agency is also getting a new look - and will soon be moving to Zurich West.
The previous corporate design in orange, white and black has been replaced by a bright, cheerful color combination that reflects the national colors of the agency's 150 locations around the world. This symbolizes the versatile, cosmopolitan way of thinking and the joy and passion for national, lively and independent communication, the agency writes in a press release on Thursday.
New location
In keeping with its new image, the agency will soon be changing its location. The move from tranquil Wallisellen to the Steinfels site in the heart of Zurich's vibrant Kreis 5 district is planned for mid-June 2014 and also signals the spirit of optimism at FCB Zurich.
New credo
The new credo "Brave together" succinctly sums up the brand promise of FCB Zurich, according to the press release. "Brave" stands for the courage to be creative, perseverance and consistency. But also for loyalty and bravery. "Together" signals the mutual appreciation between FCB Zurich and its Swiss clients as well as the open exchange between the locally based agency and the global FCB network. And last but not least, the team spirit within the agency, which Cornelia Harder has managed for almost six years.
