Dr. Peter P. Knobel supports Castrol around Euro 08

 The lubricant company Castrol (Switzerland) has commissioned the PR agency Dr. Peter P. Knobel with the accompanying media work for the sponsorship of the European Football Championship 2008. Castrol is one of four official Euro 2008 event sponsors. The PR mandate includes nationwide media relations in Switzerland until the end of the European Championship. Castrol's worldwide commitment as an event sponsor is being coordinated by the London-based sports sponsorship people of the international PR network Hill & Knowlton. As its partner agency in Switzerland, Dr. Peter P. Knobel will ensure national implementation, as detailed in a press release. The initial focus is on positioning the new Castrol brand ambassador Ottmar Hitzfeld and the "Castrol Performance Index" analysis tool. It is intended to provide football fans with a detailed evaluation of matches and players. The agency understandably expects the most intensive phase of the mandate to take place in June 2008 during the European Football Championship.