Door opener mailing against burglars
The agency at the airport developed a direct mail campaign for Helvetia Insurance.
Whether at home or in a business, it is extremely unpleasant to be visited by burglars. Helvetia Insurance wanted to use a door-opener mailing to raise awareness of the issue among potential new B2B customers and try to get an appointment based on its comprehensive services.
The agency at the airport designed a non-criminal door opener mailing. However, the mailing was not entirely burglary-free, as the window envelope had already been smashed. When the recipient opened the envelope, they found a letter with broken glass inside, inviting them to seek preventive advice from Helvetia Insurance.
