DM glossary explains the 1×1 of direct marketing
The direct marketer Direct Mail Company and the communications agency kik have jointly compiled an interactive direct marketing glossary.
The direct marketer Direct Mail Company
and the communications agency Kik have jointly developed an interactive
Direct Marketing Glossary (DM Glossary). It is intended to
enable marketing specialists to acquire a comprehensive range of knowledge in
all sub-areas of direct marketing and to always be on the
to stay up to date. The tool includes definitions and
Explanations of several hundred technical terms and illustrated
Case studies and work aids on the topics of marketing and communication,
Advertising, PR, trade fairs and events, sponsoring and much more. It is as
CD-ROM and can be ordered for CHF 40 (SDV members CHF 30) via the Direct Mail Company websites.
and Kik.
and the communications agency Kik have jointly developed an interactive
Direct Marketing Glossary (DM Glossary). It is intended to
enable marketing specialists to acquire a comprehensive range of knowledge in
all sub-areas of direct marketing and to always be on the
to stay up to date. The tool includes definitions and
Explanations of several hundred technical terms and illustrated
Case studies and work aids on the topics of marketing and communication,
Advertising, PR, trade fairs and events, sponsoring and much more. It is as
CD-ROM and can be ordered for CHF 40 (SDV members CHF 30) via the Direct Mail Company websites.
and Kik.
