Digital Community Management

We all no longer live only in reality, but are also on the move virtually. Some people may not want to admit it, but it is what it is. However, this book describes that there is no need to be afraid of this and that it can be a plus, especially in the business world. And it does so in a simple but very informative way. Clear instructions, a sensible structure and really helpful tips - a very successful book about virtual communities and their benefits in the corporate world. An enrichment for anyone who wants to know more about what it means and can do to build a virtual community, whether as an external or internal community.Get Abstract rating: 8Implementability: 8Innovation level: 8Style: 8In cooperation with Get Abstract, Lucerne (Logo)

Publisher: Schäffer-PoeschelYear of publication: 2017Pages: 173ISBN: 9783791035475