The Advertising Week on Star TV: "Never change a winning team".
For the past year, Barbara Megert and her team have been dancing tirelessly on screen. With Katy Perry’s rousing hit «Hot’n’Cold,» the advertising agency Fruitcake has clearly hit the mark and captured the essence of Atupri’s energy.
"Never change a winning team" is something that the marketing manager of the Swiss health insurance company Atupri, Karl Luca Büeler, also knows. In an interview with Christine Kohli, he explains the leitmotif and talks about the budget and his target audience.
Attention: New broadcasting slot! From now on, "Die Werbewoche" will be broadcast on Tuesday at 7:15 p.m. on Star TV. Or at any time as a stream at StarTV.ch/advertisingweek.
