The advertising week on Star TV: "KPT clicks its way into the center".
Following the successful sales campaigns of recent years, KPT is now taking its communications to the next level in collaboration with the advertising agency Lesch+Frei.
To further raise its profile in German-speaking Switzerland and to prepare for its sales offensive in the fall, the leading online health insurance company has been relying on the previously low-key guy "Klick" since September 1.
Learn more about the mission of the funny insurance mascot exclusively on Thursday at 7:45 p.m. in "Die Werbewoche" on Star TV.
