Werbekanzlei becomes new creative agency for Atelier Pfister
The Zurich-based agency Die Werbekanzlei won the pitch and has added Atelier Pfister to its client portfolio.
Atelier Pfister was launched in 2010 as a measure to modernize the Pfister brand and to differentiate it more strongly from its competitors. It stands for "New Swiss Design" and enjoys a high level of acceptance in the design scene. As curator, Alfredo Häberli is responsible for the stylistic direction and further development of the collection as well as for awarding commissions to Swiss designers.
After a multi-stage evaluation process, three creative agencies were invited to pitch at the beginning of the year. Even though the Atelier Pfister brand has established itself on the Swiss market, the awareness and sales of the designer furniture collection are to be significantly increased in the future. At the same time, the existing brand DNA is to be retained.
With a clear and convincing communication concept, according to the announcement, Die Werbekanzlei (DWK) from Zurich prevailed over its competitors. The extensive experience in all disciplines and the creative claim paired with the entrepreneurial were decisive.
The first implementations of the new brand identity will be visible and tangible on various channels and in different formats starting in August for the launch of the new 2018 collection.
