Advertising agency wins Viseca Card Services pitch and implements campaign
A payment function familiar from the USA, for example: hold a credit card up to a payment terminal and pay without a PIN or signature. Now Viseca Card Services also offers this function. The advertising agency was commissioned to publicize this.
The advertising agency's concept was to show a simple everyday situation that would make viewers less afraid of the new function. The centerpiece of the campaign is a TV commercial in which a couple plays the leading role. It plays with slightly twisted male-female clichés. The ad was directed by Harry Patramanis from Los Angeles. The commercial was filmed together with cameraman Maher Maleh. The music was produced especially for the commercial by Christoph Varga, who has already worked for Keziah Jones, among others.
The campaign has a cross-media structure. In addition to the TV commercial, advertisements and online banners will also be placed and a promotion will be carried out at the Aduno Group's partner banks, K Kiosks and McDonald's. The soundtrack to the commercial will be released in the coming weeks.
http://www.youtube.com/watch?v=RJdEk3rjhQo
Responsible at Viseca Card Services: Sandra Ulrich (Head Marketing Communication & Campaign Management), Delia Halder (Head Campaign Management).Responsible at Die Werbekanzlei: Patrick Varga (Consulting & Strategy), Turan Oeznalci (CD), Christoph Varga (Sound Producer), Nadine Hendriks (AD), Céline Dillier (Graphic Artist), Andrea Bissig (Graphic Artist). Responsible at Eqal Visual Productions: Lea Rindlisbacher (Producer), Annette Hofmann (Producer), Harry Patramanis (Director), Maher Maleh (DOP), Glenn Breda (Cut), Jasmine Rüegg (VFX). Production Photo: Oliver Nanzig (Photographer).
