The world needs design
The agency /herrmann is responsible for the current comprehensive campaign for GDK Design School Zurich.
Professions in the fields of design and communication have a greater impact on our everyday lives than you think. The new campaign for the GDK Design School Zurich illustrates this fact in a very practical way directly on the object: Who actually turns a sheet of paper into a poster? Who transforms an empty room into a production? Or a screen into a user experience?
The new GDK campaign aims to motivate school leavers to turn their design talent into a career and establish the GDK Design School Zurich as a provider of preliminary courses and vocational training in design.
The campaign will start in mid-March with a poster display in Zurich, Winterthur, Eastern Switzerland and Aargau. At "Grafik 16" in the MAAG hall, the GDK Design School also wants to cause a stir with a painting campaign by Fredinko.
Responsible at GDK Design School Zurich: Hans Tanner and Christoph Burkart (overall responsibility). Responsible at /herrmann: Valentina Herrmann (Art & Creative Direction), Beat Egger (Concept & Text), Zsigmond Toth (Photography), Starcom Mediavest Group Zurich (Media), Fredinko (Painting Action).
