The human commodity

Mensch AY&R thematizes inhumanity for the development service of the Protestant Churches of Switzerland "Bread for All" (BFA/Fo). Posters show maltreated dolls in packaging. The copywriters took the theme to extremes with inscriptions on the packaging such as "Work until you drop", "Work without pay", "Can be dismissed at any time" or "Don't resist". The headline makes the Bfa/Fo's stance unmistakably clear: "People are not commodities." The campaign was launched at the beginning of October as part of the project work in the parishes with posters, postcards and advertisements in weekly titles and in the campaign magazine. Further advertisements will follow during Lent in March 2007.