The real stars
Catsky & Partner Insurance shows Suva how insured individuals can save on costs.
Suva has been able to raise over 200 million francs in the last three years.
without sacrificing performance, but solely thanks to the
intelligent care concept. For this rehabilitation and
reintegration concept, Suva won the Swiss Innovation Award of the
private insurance and created around 65 new jobs.
"Suva is showing the IV how to generate fewer new pensions and
people recover properly after a serious accident and also in the
back into working life in their own interest, so that the
quality of life is maintained," says Claude Catsky.
The Zurich-based advertiser is proud of the fact that he has launched several campaigns in
the last three years certainly also "played a certain part in the success
Suva has." Catsky's new large-scale campaign now deals with
the topic of SuvaCare: rehabilitation and reintegration of
Accident insurance.
At the heart of the matter is the statement that Suva is responsible for all
and insured persons to be the true stars of our time, who have made the
difficult times of rehabilitation and fought his way back
into life. Suva would like to thank them and at the same time
that they will continue to support people who have suffered serious accidents.
and helps them with their rehabilitation. Because with the
reintegration, everyone is a winner in the end: the accident victim, the
accident insurance, which helped him, and the whole system.
The advertisement subjects were once again created by Dutch star photographer Arthur
Mebius, with which Catsky won a Cannes Lion in 2004.
The subjects play with the figures of "James Bond", "Terminator" and "Lara
Croft". Markenfilm Switzerland was responsible for the TV commercial.
Irony of fate: just as the campaign was being realized
Claude Catsky has "experienced everything first-hand". The creative
had to undergo a complicated lung operation after a serious car accident.
and spent several weeks in the rehabilitation clinic
Mammern. At the end of his ordeal, Catsky was murdered by the
Suva managers picked up in a limousine "just like in the commercial"
and returned to the world of work.
Andreas Panzeri
