The diversity of women

CAMPAIGN In its new campaign, the women's magazine Annabelle is not focusing on top models but on its top readers. They were looking for 13 candidates online. The role of women is more diverse than ever before. Women are making individual life choices, following their passions, their ambitions, their stomachs and their hearts, and Annabelle is just as diverse in its new campaign: the magazine puts its readers at the center of attention. Around 200 female readers responded to an online call to become the face of Annabelle. In the end, 13 women were selected. Swedish photographer Jörgen Brennicke portrayed the women in the Annabelle studio with great empathy. In a nutshell, the women reveal their motto, their drive, their conviction or their inspiration in a quote, and the campaign will initially be shown in print and online advertisements as well as in a cinema spot. In addition, protagonists of the campaign can be seen on the current cover of Annabelle, the Swiss women's magazine that reports on socio-political issues and celebrates the finer things in life.