The dreams of mankind
Saatchi & Saatchi presents its first film for Manor.
The company is almost as old as the medium of film. But only now has Manor presented a TV commercial for the first time in its 110-year history. The atmospheric clip was realized by the well-known British director Laurence Dunmore. He has also directed "The Liberty" with Johnny Depp and John Malkovich. The Manor commercial was shot in South Africa and Slovenia with film production company The Gang from Paris. Saatchi & Saatchi was responsible for the screenplay.
The first of four planned films revolves around the theme of spring. Three further versions will follow by the end of the year, each adapted to the season. For Manor CEO Bertrand Jungo, the TV commercial is the continuation of the branding strategy introduced in 2008. With the brand promise "donnons du style à la vie", Manor has succeeded in "gaining market share" over the last two years. But that's not enough for Bertrand. "The short film makes the Manor brand more emotional and even more appealing. It should inspire and make viewers dream." In this way, it should bring Manor closer to its goal of "becoming the preferred brand for all Swiss people".
In four episodes, the commercial tells the story of how dreams inspire people to make something special out of their everyday lives. The French touch that belongs to Manor is embodied in the film by the two Parisian leading actors Gaëlle Hérisson and Jean Paturel. The film music, sung by Yasmin Shah Felidat, was written especially for Manor by Gilles Camus. In order to realize the atmospheric scenes, not only were romantic locations chosen, but a great deal was also invested in an elaborate set. The 59-second commercial will be shown in prime time on almost all major channels throughout Switzerland until the beginning of April.
Andreas Panzeri
The first of four planned films revolves around the theme of spring. Three further versions will follow by the end of the year, each adapted to the season. For Manor CEO Bertrand Jungo, the TV commercial is the continuation of the branding strategy introduced in 2008. With the brand promise "donnons du style à la vie", Manor has succeeded in "gaining market share" over the last two years. But that's not enough for Bertrand. "The short film makes the Manor brand more emotional and even more appealing. It should inspire and make viewers dream." In this way, it should bring Manor closer to its goal of "becoming the preferred brand for all Swiss people".
In four episodes, the commercial tells the story of how dreams inspire people to make something special out of their everyday lives. The French touch that belongs to Manor is embodied in the film by the two Parisian leading actors Gaëlle Hérisson and Jean Paturel. The film music, sung by Yasmin Shah Felidat, was written especially for Manor by Gilles Camus. In order to realize the atmospheric scenes, not only were romantic locations chosen, but a great deal was also invested in an elaborate set. The 59-second commercial will be shown in prime time on almost all major channels throughout Switzerland until the beginning of April.
Andreas Panzeri
Hollywood star Laurence Dunmore directed a lavish commercial for Manor.
