The top 10 influencer marketing trends for 2020

The trend report shows that influencer marketing is becoming increasingly professional, both on the part of influencers and companies. Experts are focusing on topics such as transparency, credibility, long-term collaboration, niche influencers and high-quality content in 2020. In the numerous practical contributions, marketing experts and influencers provide valuable insights into current and future developments and offer practical suggestions for your own influencer marketing initiatives.

The top 10 influencer marketing trends

1. Influencers use their networks and expand their influence
2. Influencer relationship management is becoming an integral part of companies
3. The collaboration between influencers and companies is becoming more transparent, familiar and honest
4. Influencer marketing is moving from classic product placement to strategic campaigns
5. Influencers become a market research tool
6. The selection of influencers is becoming even more data-based
7. Strategic goals and data for reporting become more measurable
8. Influencer marketing is spreading to platforms such as TikTok and Pinterest
9. Athletes are used as authentic opinion leaders
10. Extension of content through paid ads

"The topics covered in the Trend Report 2020 are diverse and range from corporate influencer marketing and its influence on political communication to new social media platforms. Influencer marketing has evolved significantly: it is becoming more professional, more versatile, more sophisticated and more sustainable. As a result, companies need to understand the versatility of this discipline even better and align their strategic planning accordingly," recommends Philipp Martin, CEO and co-founder of Reachbird.