French-speaking Switzerland markets itself as the "Geneva Business Region
To strengthen the image of French-speaking Switzerland abroad, the six French-speaking cantons of Switzerland and the canton of Bern are creating an umbrella brand.
To improve the image of French-speaking Switzerland abroad
the six French-speaking cantons of Switzerland are creating
and the Canton of Berne have created an umbrella brand. In future, they will operate under the
name "Gate West Switzerland - Geneva Business Region". The
The new brand with logo was launched on Friday by the
Conference of Economic Directors. It will make its first appearance
as official supporter of the Alinghi sailing crew for the America's Cup
2007, as reported by the AP news agency. This in the context of
a partnership that the Canton of Geneva has already agreed with Alinghi.
has. According to the SDA, this campaign will cost a total of CHF 2 million,
shared between the cantons. Jacqueline Maurer-Mayor,
President of the Directors' Conference, said, according to the AP, that it was a matter of
time for the French-speaking part of Switzerland to get to grips with the institutional and
cantonal borders to find a common marketing strategy. The
The Zurich economic area organized itself quickly, followed by the
Central Switzerland and finally also the Basel region, while the
I hesitated in western Switzerland.
the six French-speaking cantons of Switzerland are creating
and the Canton of Berne have created an umbrella brand. In future, they will operate under the
name "Gate West Switzerland - Geneva Business Region". The
The new brand with logo was launched on Friday by the
Conference of Economic Directors. It will make its first appearance
as official supporter of the Alinghi sailing crew for the America's Cup
2007, as reported by the AP news agency. This in the context of
a partnership that the Canton of Geneva has already agreed with Alinghi.
has. According to the SDA, this campaign will cost a total of CHF 2 million,
shared between the cantons. Jacqueline Maurer-Mayor,
President of the Directors' Conference, said, according to the AP, that it was a matter of
time for the French-speaking part of Switzerland to get to grips with the institutional and
cantonal borders to find a common marketing strategy. The
The Zurich economic area organized itself quickly, followed by the
Central Switzerland and finally also the Basel region, while the
I hesitated in western Switzerland.
