The Rivellution enters its third round
After the first use of Rivellutionaries in the umbrella brand campaign and then for Rivella Green, Rivella Yellow now also has its own Rivellutionary: Anne, a cow trainer, disproves the prejudice that cows are stupid. Under the slogan "Put an end to prejudices", Rivella is calling on people to try the new Yellow.
Rivella Yellow has had a new taste since fall 2009. However, the majority of the Swiss population has not yet tried the new recipe, according to a press release. People claim that they don't like the taste of Rivella Yellow without even having drunk it. The new "Prejudice Campaign" addresses this prejudice and calls on people to try the new Rivella Yellow.
As part of Erdmannpeisker's Rivella Yellow campaign, Anne from Kilchberg ZH has been the new Rivella Yellow Rivellutionary since June 2010. She is a cow trainer and puts an end to prejudice. Her pupils are anything but "stupid cows": the cattle are not only riding animals, but also climb stairs, jump over obstacles, pull carts or roll out carpets.
Parallel to the print campaign, which can be seen throughout Switzerland in June, radio cooperations are running with the "Prejudice of the Day" competition. Anne will also be on the road with cows and her carriage filled with Rivella Yellow free samples during a "cow tour" live from around 5 p.m. on 17.06.10 in Bern on Waisenhausplatz and on 24.06.10 in Basel on Freie Strasse.
Interview with Anne:
As part of Erdmannpeisker's Rivella Yellow campaign, Anne from Kilchberg ZH has been the new Rivella Yellow Rivellutionary since June 2010. She is a cow trainer and puts an end to prejudice. Her pupils are anything but "stupid cows": the cattle are not only riding animals, but also climb stairs, jump over obstacles, pull carts or roll out carpets.
Parallel to the print campaign, which can be seen throughout Switzerland in June, radio cooperations are running with the "Prejudice of the Day" competition. Anne will also be on the road with cows and her carriage filled with Rivella Yellow free samples during a "cow tour" live from around 5 p.m. on 17.06.10 in Bern on Waisenhausplatz and on 24.06.10 in Basel on Freie Strasse.
Interview with Anne:
