Migros' new advertising agency is Jung von Matt/Limmat
Jung von Matt/Limmat has won the contract for Migros’ new umbrella brand campaign. After many months of deliberation, the Zurich-based agency prevailed over SFLB, the Y&R Group, and KNSK from Hamburg.
Jung von Matt/Limmat has won the contract for Migros' new umbrella brand campaign. "We were able to choose between various excellent proposals and decided in favor of Jung von Matt," said Migros Head of Marketing Oskar Sager. After long months of decision-making, the Zurich agency won out over SFLB, the Y&R Group and KNSK from Hamburg. Migros will hand over media management to OMD Switzerland from February 1, 2009.
As Dominique von Matt, Managing Director of Jung von Matt/Limmat, said, the demands on Migros' advertising are exceptionally high due to its unique positioning and high popularity ratings among the population. "We are therefore all the more pleased to have the opportunity to create the new brand campaign".
As Dominique von Matt, Managing Director of Jung von Matt/Limmat, said, the demands on Migros' advertising are exceptionally high due to its unique positioning and high popularity ratings among the population. "We are therefore all the more pleased to have the opportunity to create the new brand campaign".
