Migros also makes ski cannons
Sports Through the Grand Prix Migros, the retailer is supporting the sport of skiing. This sponsorship initiative is already yielding its first results.
Sport The retailer is committed to skiing with the Migros Grand Prix.
Migros promotes young talent. The orange giant supports the largest children's ski race in Europe, the Grand Prix Migros, so that young skiing talents can overcome the first tricky bends and steep passages. The Grand Prix has now produced talented skiers who are now successfully competing at the top of the world rankings. Take 16-year-old Lara Gut, for example. For the Ticino native, the Grand Prix ski races were the most important races of all for eight years. "The successes at the Grand Prix Migros have strengthened me as a sportswoman," says the multi-talented athlete. Today, Lara Gut is regarded as the greatest hope for the future in Swiss skiing. With a silver medal in the Junior Downhill World Championships, the Swiss Super-G title and second place in the overall European Cup downhill rankings in 06/07, which earned her a place in the Swiss A squad team, Gut is the great rising star of the past year.
The first fruits of the sponsorship commitment are a good reason for Migros to continue on its chosen course. With F12 posters in Swiss ski resorts and publicity reports featuring interviews with talents such as Lara Gut and Sandro Viletta, Migros is currently launching a campaign aimed at the ski-savvy public. Migros wants to make even more parents and children aware of the Migros Grand Prix and ultimately attract more "stars of tomorrow" to the race and to skiing. The campaign was conceived and realized by the Zurich agency FAF.
Christian Lüscher
Migros' commitment to sportMigros accompanies
sponsors a large number of sporting events. Its activities focus on running, inline skating and skiing events. Together with Swiss-Ski, Migros organizes the largest children's ski race in Europe, the Grand Prix Migros. In 13 qualifying races every year, up to 7000 children and young people aged between 8 and 15 try to finish in the top three of their category in order to qualify for the final in Lenzerheide. Anyone who enjoys skiing can take part in the Grand Prix Migros. More information at .
Migros promotes young talent. The orange giant supports the largest children's ski race in Europe, the Grand Prix Migros, so that young skiing talents can overcome the first tricky bends and steep passages. The Grand Prix has now produced talented skiers who are now successfully competing at the top of the world rankings. Take 16-year-old Lara Gut, for example. For the Ticino native, the Grand Prix ski races were the most important races of all for eight years. "The successes at the Grand Prix Migros have strengthened me as a sportswoman," says the multi-talented athlete. Today, Lara Gut is regarded as the greatest hope for the future in Swiss skiing. With a silver medal in the Junior Downhill World Championships, the Swiss Super-G title and second place in the overall European Cup downhill rankings in 06/07, which earned her a place in the Swiss A squad team, Gut is the great rising star of the past year.
The first fruits of the sponsorship commitment are a good reason for Migros to continue on its chosen course. With F12 posters in Swiss ski resorts and publicity reports featuring interviews with talents such as Lara Gut and Sandro Viletta, Migros is currently launching a campaign aimed at the ski-savvy public. Migros wants to make even more parents and children aware of the Migros Grand Prix and ultimately attract more "stars of tomorrow" to the race and to skiing. The campaign was conceived and realized by the Zurich agency FAF.
Christian Lüscher
Migros' commitment to sportMigros accompanies
sponsors a large number of sporting events. Its activities focus on running, inline skating and skiing events. Together with Swiss-Ski, Migros organizes the largest children's ski race in Europe, the Grand Prix Migros. In 13 qualifying races every year, up to 7000 children and young people aged between 8 and 15 try to finish in the top three of their category in order to qualify for the final in Lenzerheide. Anyone who enjoys skiing can take part in the Grand Prix Migros. More information at .
