The Raichle brand disappears after 100 years
After 100 years, the well-known Swiss hiking boot brand Raichle is disappearing from store shelves for good. Starting with the 2009 summer collection, Raichle boots will be sold under the Mammut brand, explained company spokeswoman Katharina Habermann.
After 100 years, the well-known Swiss hiking boot brand Raichle is finally disappearing from the shelves. Starting with the 2009 summer collection, Raichle shoes will be sold under the Mammut name, company spokeswoman Katharina Habermann said in response to an article in Friday's Mittelland-Zeitung. With this step, the Swiss mountain sports specialist Mammut wants to simplify its marketing, she said. The Mammut brand is better known overall than the Raichle brand, Habermann added.This decision brings to an end the turbulent history of the traditional brand. In 1995, the Thurgau-based manufacturing company Raichle had gone bankrupt. The brand name was then taken over by the Austrian Kneissl Group. The latter ceased production of Raichle shoes in Kreuzlingen in 2000. Three years later, the brand passed back into Swiss hands when Mammut took over the brand rights as well as employees in development, design and marketing from Kneissl.
