Taking the men by the horns

Magazines Even the newly launched *Matador* from Bauer confirms the rule that men's magazines aren't a box of surprises.

Magazines The newly launched Matador from Bauer also confirms the rule that men's magazines are no miracle bags: the bullfighter doesn't do away with either bosom wonders or horsepower. Instead, its 186-page first issue also features trendy style, sport and knowledge topics in a magazine-within-a-magazine concept. The glossy magazine, which is published every two months, also proves that it only wants the best for women with subtle instructions on partner massage and the female orgasm. The "guaranteed" sales circulation of Matador is estimated at 150,000 copies.

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