The Art of Giving
Promotional merchandise has long been the black sheep of the glamour industry—and not just since advertising started proudly calling itself “advertising.”.
Not only since advertising proudly called itself advertising have promotional products been the basement children of the glamor industry, but even today the selection and distribution of promotional gifts needs to be learned. This compendium is a competent guide through the jungle of free lighters, pens, etc.
> Practical guide to promotional products by Michael Nebert. Redline Wirtschaftsverlag, Frankfurt a. M. 2004. 248 pages, Fr. 48.50
> Practical guide to promotional products by Michael Nebert. Redline Wirtschaftsverlag, Frankfurt a. M. 2004. 248 pages, Fr. 48.50
