The art of rapture
The Art of Enchantment: Watch Brands and the Fine Arts—The luxury brand Jaquet Droz is proud of its partnership with the Béjart Ballet Lausanne. The sponsorship is also intended to be a creative collaboration.
Sometimes there are these special encounters. Such as the meeting of a passionate and avant-garde watchmaker and an exceptional artist who share their unique vision of life, their rich history and their vision of the future," reads Jaquet Droz's statement on its sponsorship commitment. In December 2013, the Manufacture in La Chaux-de-Fonds took on the role of exclusive Presenting Partner of the Béjart Ballet Lausanne under the direction of Gil Roman. In addition to the traditional sponsorship, the meeting of the watch manufacturer and the ballet ensemble, which is now carrying on the legacy of Maurice Béjart, also creates an artistic symbiosis. "It is a creative encounter and the merging of personalities who share the same passion for movement and the inestimable value of these rare and fleeting moments in which beauty finds its perfection."
Pierre Jaquet-Droz was born in the Swiss Jura in 1721 and established himself as one of the most talented watchmakers during the Age of Enlightenment. In addition to his excellent technique, he was also regarded as a true artist. His musical automata delighted all European royalty at the time.
Born in Marseille in 1927, Béjart remained one of the legends of dance until his death in 2007. In 1987, he founded the Béjart Ballet Lausanne, anchoring his revolutionary approach to the performing arts in Switzerland. In the process, Béjart repeatedly demonstrated - on his tours in Africa, Asia and also in the USA - his striving for the highest perfection. An objective that today applies equally to the makers of Jaquet Droz's high-quality works of art in the watch industry. pan
