The future Miss Switzerland washes her clothes only with Bauknecht
Bauknecht and the Miss Switzerland Organization are launching a one-year partnership for the 2018–19 term. The new Miss Switzerland will care for her outfits exclusively with Bauknecht PremiumCare washers and dryers and will serve as an ambassador for Bauknecht’s PremiumCare line of laundry appliances.
Bauknecht PremiumCare stands for the ultimate in gentle laundry care and is thus a perfect fit for the topic of fashion and for washing and drying delicate garments. The cooperation with Miss Switzerland is therefore a logical next step to make Bauknecht PremiumCare known especially in the world of fashion.
"Miss Switzerland embodies a busy young society that flexibly combines work, leisure and housework at all times," explains Yves Schneuwly, Head of Marketing at Bauknecht in Switzerland, in a statement. He added that Bauknecht supplies the technologies to make this everyday life as efficient, uncomplicated and simple as possible. "Together with the future Miss Switzerland, we want to approach the topic of laundry care with humor and benefit from the nationwide impact of our new laundry care ambassador."
With Miss Switzerland, Bauknecht supports an organization that offers young women a springboard into the fashion and acting industries and into politics, as various past examples have shown, the company writes.
