The health insurance company Swica decides in favor of Wirz
Wirz has secured the advertising account for Swica Health Insurance, based in Winterthur, following a multi-stage pitch process.
The decisive factor for the decision, he says, was the clear vision that the agency had worked out. "Wirz developed a creative and catchy central idea from the strategic guidelines," emphasizes Michael Schneider, Head of Marketing at Swica. "Their campaign idea represents a return to what is essential in life: health. I'm exceptionally looking forward to working with the new team."
Swica communicated "highest customer satisfaction" last season based on real customer testimonials and has positioned itself as a quality provider in the market over the years. The first communication measures are expected to be seen in the third quarter of 2019.
