The Coffee Republic
Republica demonstrates its coffee expertise for Schaerer, Delica, and Dinzler.
A mood could hardly be more "woke" than at the Bernese agency Republica. In fact, no less than three clients from the coffee sector are being looked after in the creative kitchen of Bala Trachsel, Chris Morgan and Re Wilk. For Delizio the popular coffee machines B2C are sold. For Schaerer's professional fully automatic coffee machines, Republica looks after the worldwide account in the B2B sector. For Munich-based roaster Dinzler, the Bernese designed all the packaging and branding.
Republica developed the packaging design for the Cremesso brand for Delica, under which the machines are sold abroad, for example in Austria and South Korea. For Switzerland, Republica has currently launched an exclusive "Wooden Line" from Delizio. These machines are limited to 3×333 units in three wood finishes: cherry, walnut and olive-ash. This design offer is of course also intended to promote the image for the conventional Delizio machines sold at M-Electronics, Fust or Office World. For the "Wooden Line", Republica has developed the idea of placing the exclusive coffee machines in 50 elegant hairdressing stores as part of its 360-degree communication, in addition to advertisements, direct marketing and online. Here, the new machine is to be presented to the target group in a particularly relaxed atmosphere. For this purpose, the agency has equipped the salons with a promo package, posters, flyers and mirror stickers. The campaign is accompanied by PR reports in the SonntagsZeitung and various Ringier titles.
World leading fully automatic machines
Republica has been managing the overall mandate for Schaerer for four years now. After creating a new vision, the number 1 in the global market for fully automatic coffee machines was accompanied from a manufacturer brand to an emotional brand for coffee expertise. The process was completed at the beginning of October with the unveiling of the new logo at the new headquarters in Zuchwil. The company, which employs around 150 people in Switzerland and a further 170 abroad, has moved from Moosseedorf to the canton of Solothurn because the former Sulzer site provides more production space for optimized processes and future development. Schaerer supplies not only the national top gastronomy but also worldwide companies such as Starbucks and McDonald's.
As part of the new corporate identity, Republica developed the claim "Coffee comes to life". An image film does not show coffee machines, but communicates about people. A new visual world has been incorporated into trade shows, the website or brochures in 20 different editions. An important tool is the "Coffee Competence Center" at headquarters, where training courses are offered for customers to obtain a competence label. A highlight of these barista activities will be the Swiss Coffee Brewing Championship in Bern's Westside at the end of January, Bala Trachsel is pleased to announce. The CEO of Republica once worked at Schaerer herself for seven years.
Andreas Panzeri
The brand design for the Dinzler coffee roastery is a small, but fine special assignment by Republica. A former top salesman for Schaerer has bought an old mill in Munich. He roasts his own coffee there, supplies some of the best addresses in Munich with it and now runs two coffee houses of his own in Rosenheim. Currently, a new freeway service station is also being built under the Dinzler label on the busy Munich-Austria route. Republica has developed the branding for all areas and is constantly designing packaging, labels, brochures, gift vouchers.
Republica developed the packaging design for the Cremesso brand for Delica, under which the machines are sold abroad, for example in Austria and South Korea. For Switzerland, Republica has currently launched an exclusive "Wooden Line" from Delizio. These machines are limited to 3×333 units in three wood finishes: cherry, walnut and olive-ash. This design offer is of course also intended to promote the image for the conventional Delizio machines sold at M-Electronics, Fust or Office World. For the "Wooden Line", Republica has developed the idea of placing the exclusive coffee machines in 50 elegant hairdressing stores as part of its 360-degree communication, in addition to advertisements, direct marketing and online. Here, the new machine is to be presented to the target group in a particularly relaxed atmosphere. For this purpose, the agency has equipped the salons with a promo package, posters, flyers and mirror stickers. The campaign is accompanied by PR reports in the SonntagsZeitung and various Ringier titles.
World leading fully automatic machines
Republica has been managing the overall mandate for Schaerer for four years now. After creating a new vision, the number 1 in the global market for fully automatic coffee machines was accompanied from a manufacturer brand to an emotional brand for coffee expertise. The process was completed at the beginning of October with the unveiling of the new logo at the new headquarters in Zuchwil. The company, which employs around 150 people in Switzerland and a further 170 abroad, has moved from Moosseedorf to the canton of Solothurn because the former Sulzer site provides more production space for optimized processes and future development. Schaerer supplies not only the national top gastronomy but also worldwide companies such as Starbucks and McDonald's.
As part of the new corporate identity, Republica developed the claim "Coffee comes to life". An image film does not show coffee machines, but communicates about people. A new visual world has been incorporated into trade shows, the website or brochures in 20 different editions. An important tool is the "Coffee Competence Center" at headquarters, where training courses are offered for customers to obtain a competence label. A highlight of these barista activities will be the Swiss Coffee Brewing Championship in Bern's Westside at the end of January, Bala Trachsel is pleased to announce. The CEO of Republica once worked at Schaerer herself for seven years.
Andreas Panzeri
The brand design for the Dinzler coffee roastery is a small, but fine special assignment by Republica. A former top salesman for Schaerer has bought an old mill in Munich. He roasts his own coffee there, supplies some of the best addresses in Munich with it and now runs two coffee houses of his own in Rosenheim. Currently, a new freeway service station is also being built under the Dinzler label on the busy Munich-Austria route. Republica has developed the branding for all areas and is constantly designing packaging, labels, brochures, gift vouchers.
