The young agency Heimat Zürich wins the young Bank Cler as a new client
Heimat Zürich was able to prevail against the competition and is the lead agency of the former Bank Coop.
As was announced on Thursday, Switzerland is getting a new bank: Bank Coop is becoming Bank Cler. The nationally active bank with a 90-year tradition and headquarters in Basel is setting the course for the future by fundamentally realigning itself.
The lead agency responsible will also be new on this occasion. Heimat Zürich already beat off the competition in December last year and has been working flat out on the launch campaign ever since. In the long-term collaboration, Heimat has been given the mandate for the entire brand and product communication.
Heimat Zürich is delighted to have this change-seeking client, bursting with drive, who believes in the power of consistent branding and touching communication. This is a unique opportunity, especially for us as a young agency: launching and establishing a new bank doesn't happen every day.
Gregor Eicher (Head of Marketing and member of the Bank Coop management) explains the choice of agency as follows: "Heimat Zürich is a start-up with a strong Berlin-based mother known for her creativity. The combination of a start-up and a lot of experience - in the Heimat network as well as in the Zurich team - convinced us. We opted for the way of thinking, the courage to have our own opinion and the spirit of Heimat Zürich. And thus also for the naturally integrated way of working with a deep understanding of the brand."
