Hunting lions is free again

Awards After cutting back on submissions to the Cannes Lions in 2004, Swiss agencies are back this year with 365 entries, a good 30 percent more than last year - and 4.9 percent more than in 2003. 86 entries were submitted in the Film category (+28.4%), 99 in Press and 109 in Poster (+21.6% in total). The Media Lions are continuing their upward trend - from 11 to 17 entries. Six entries were submitted for Cyber Lions and 38 for Lions Direct. 10 entries were submitted from Switzerland in the new Radio category, none for the Titanium Lion (integrated advertising). Overall, participation in the advertising festival increased by 18 percent to 22101 entries. Excluding the new Radio and Titanium categories, the figure is twelve percent.