The Internet designer
Nathalie Strobl is already working with Namics Rotweiss on her second web sensation.
Nathalie Strobl is already working with Namics Rotweiss for the second hype on the web. "We are facing the second big Internet hype. I sense a clear upswing in the entire communications industry, but especially in the Internet sector." Nevertheless, Nathalie Strobl does not want to "view the development uncritically". The Head of Creation at Internet service provider Namics and CD of the Namics Rotweiss creation unit founded in January 2006 is convinced: "Communication is shifting. And the Internet is playing an increasingly important role in this. "Let's click back: there was the big boom, then the big crash. At that time, however, the redistribution in the various media was still too fast. The big ideas didn't yet fit into the small channels. That's different now. Broadband is standard, which is why Strobl is working with the claim that this medium now has more and more to offer in terms of brand experience. "This is our big opportunity: we can now use more opportunities than ever before to emotionalize and build brands for our customers."
Nathalie Strobl has been working in the industry for over ten years. She started out in automotive design. "I'm a big car fan. Cars are a reflection of the times and society, a design aspect like fashion." Strobl studied design in Pforzheim. During an internship at Mercedes-Benz, she realized "that not only design, but also communication for cars can be fun". This is how she came to visual communication.
She was one of the first to graduate in 1996 with a thesis on the newly created Internet. "It was a medium that fascinated me right from the start." She initially started her career in the classic sector at Jung von Matt/Neckar. The daughter of a French mother also worked as a designer in Paris for two years. But then she built up the creative department as Head of Creation for the Internet pioneer AGI.
The start-up in Stuttgart was soon joined by branches in Berlin and Hamburg. With AGI, she experienced both the new economy hype and its crash. This also gave her a crash course in employee management. "It was terrible, we had to let a lot of people go." This was particularly tragic because the team spirit in such pioneering agencies is very special. "We were the task force for the new medium."
After the crisis, Strobl continued at Dorten in Stuttgart. Here she worked "format-neutral" on ideas and strategic communication solutions for clients such as Quelle Versand and Hypo Vereinsbank. In October 2004, she finally found her way back to her greatest passion, the Internet, "the medium with the greatest potential". She became Creative Director and a member of the management team at Namics.
Namics was founded in 1995 by Internet pioneers as a spin-off from the University of St.Gallen. The company now employs over 150 people and is part of PubliGroupe. In addition to its headquarters in St. Gallen, Namics also has offices in Zurich, Zug and branches in Hamburg and Frankfurt. As the Swiss market leader in consulting and technology, Namics has so far realized over a thousand projects relating to "everything to do with the development of business processes on the Internet".
There are several teams at the individual locations that function as independent business units. These have their own management structure, acquire their customers themselves and are also responsible for the results. Specialized people can also be hired across teams.
To meet the ever-increasing demand for brand-building measures on the Internet, Namics founded a new unit, Namics Rotweiss, in January 2006. Here, strategy and creation are given a very special emphasis, as we know them from classic advertising. Consequently, the ten employees of Namics Rotweiss to date are designers, consultants, copywriters, concept developers, animation experts and strategists - from all over the world.
With this specialization, Rotweiss deliberately wants to complement the range of services and set itself apart, which is why it also operates as an independent brand on the market. What communication goals does a brand have? What should the statement or message be? How can we play this on the Internet?
"The great thing about the internet is that you can appeal to multiple senses. That's the best way to generate emotions. And I use emotions to create a brand experience." This is how the CD from Namics Rotweiss defines her work today. She still has great respect for traditional advertising. But while TV commercials play something to her - whether I like it or not - it's "great" how people voluntarily go to websites on the Internet and spend five minutes there to discover new information.
Of course, the Internet designer has the obligation to present the offers in such a way that the recipient retains this desire. "I don't care about a stupid flashing banner, I ignore it or it just interests me." However, if something is really well done, stands out and is unique, then people are interested and click on it measurably more often. "People click on things they like and actually stay there. That's why creation is so important."
Namics Rotweiss has currently implemented the new Phase 1 website for Cailler and is in the process of expanding it further. The new brand presence for Rivella will also go online in the next few weeks. Rotweiss was able to impress with its concept and design in this pitch. "Rivella is creating a comprehensive, interactive brand experience, from image-enhancing animation design to the integration of events and the online shopping experience. Added to this is a traffic concept that significantly increases the frequency of visits to the website." Strobl knows that this sounds very strategic. But with the Internet, we are only at the beginning of a development that will surprise us with many more surprises in terms of creation.
Andreas Panzeri
Nathalie Strobl has been working in the industry for over ten years. She started out in automotive design. "I'm a big car fan. Cars are a reflection of the times and society, a design aspect like fashion." Strobl studied design in Pforzheim. During an internship at Mercedes-Benz, she realized "that not only design, but also communication for cars can be fun". This is how she came to visual communication.
She was one of the first to graduate in 1996 with a thesis on the newly created Internet. "It was a medium that fascinated me right from the start." She initially started her career in the classic sector at Jung von Matt/Neckar. The daughter of a French mother also worked as a designer in Paris for two years. But then she built up the creative department as Head of Creation for the Internet pioneer AGI.
The start-up in Stuttgart was soon joined by branches in Berlin and Hamburg. With AGI, she experienced both the new economy hype and its crash. This also gave her a crash course in employee management. "It was terrible, we had to let a lot of people go." This was particularly tragic because the team spirit in such pioneering agencies is very special. "We were the task force for the new medium."
After the crisis, Strobl continued at Dorten in Stuttgart. Here she worked "format-neutral" on ideas and strategic communication solutions for clients such as Quelle Versand and Hypo Vereinsbank. In October 2004, she finally found her way back to her greatest passion, the Internet, "the medium with the greatest potential". She became Creative Director and a member of the management team at Namics.
Namics was founded in 1995 by Internet pioneers as a spin-off from the University of St.Gallen. The company now employs over 150 people and is part of PubliGroupe. In addition to its headquarters in St. Gallen, Namics also has offices in Zurich, Zug and branches in Hamburg and Frankfurt. As the Swiss market leader in consulting and technology, Namics has so far realized over a thousand projects relating to "everything to do with the development of business processes on the Internet".
There are several teams at the individual locations that function as independent business units. These have their own management structure, acquire their customers themselves and are also responsible for the results. Specialized people can also be hired across teams.
To meet the ever-increasing demand for brand-building measures on the Internet, Namics founded a new unit, Namics Rotweiss, in January 2006. Here, strategy and creation are given a very special emphasis, as we know them from classic advertising. Consequently, the ten employees of Namics Rotweiss to date are designers, consultants, copywriters, concept developers, animation experts and strategists - from all over the world.
With this specialization, Rotweiss deliberately wants to complement the range of services and set itself apart, which is why it also operates as an independent brand on the market. What communication goals does a brand have? What should the statement or message be? How can we play this on the Internet?
"The great thing about the internet is that you can appeal to multiple senses. That's the best way to generate emotions. And I use emotions to create a brand experience." This is how the CD from Namics Rotweiss defines her work today. She still has great respect for traditional advertising. But while TV commercials play something to her - whether I like it or not - it's "great" how people voluntarily go to websites on the Internet and spend five minutes there to discover new information.
Of course, the Internet designer has the obligation to present the offers in such a way that the recipient retains this desire. "I don't care about a stupid flashing banner, I ignore it or it just interests me." However, if something is really well done, stands out and is unique, then people are interested and click on it measurably more often. "People click on things they like and actually stay there. That's why creation is so important."
Namics Rotweiss has currently implemented the new Phase 1 website for Cailler and is in the process of expanding it further. The new brand presence for Rivella will also go online in the next few weeks. Rotweiss was able to impress with its concept and design in this pitch. "Rivella is creating a comprehensive, interactive brand experience, from image-enhancing animation design to the integration of events and the online shopping experience. Added to this is a traffic concept that significantly increases the frequency of visits to the website." Strobl knows that this sounds very strategic. But with the Internet, we are only at the beginning of a development that will surprise us with many more surprises in terms of creation.
Andreas Panzeri
