The handy newspaper on your cell phone

Internet The Lausanne daily newspaper Le Temps is looking for a leading role in the electronic marketing of news.sports results on your cell phone or the latest politics on your laptop: the French daily newspaper Le Temps wants to make its online news offering a supplement to the printed edition. With information that is "fast, factual, enlightening and of high quality", the newspaper wants to "simultaneously multiply and present itself as a unit" via the ever-increasing number of online channels, according to the publisher. The news items should be recognizable in spirit and style as journalistic achievements from the Le Tamps editorial team, and the offerings in the electronic kiosk, from dispatches to dossiers from the newspaper's archive, will be publicized by the advertising agency Angebault Portenier Communication in Lausanne with several advertisements. The play on words "Le temps, tout le temps" was an obvious choice for the claim. The images work with a similar wink. In parliament, someone calls up the results of a bullfight on their cell phone. The display of the cell phone shows the arena in Spain. At the same time, the cell phone is held up in front of the "arena" of the Federal Palace. The headline reads: "Comprendre les enjeux de l'arène politique. www.letemps.ch."
With such image and word play, the agency aims to ensure that the messages first have to be decoded so that they stick in the memory all the more lastingly.
Mysterious: word games and poetic picture puzzles for Le Temps.
Andreas Panzeri