The guerrillas from Publisuisse
We’re all familiar with those media ads where TV celebrities look in the mirror early in the morning and are told, «Everything just looks better on TV.».
Media ads in which TV celebrities look in the mirror early in the morning and are told that "everything looks better on TV" have already been seen, but only in small circles has there been talk of a supporting guerrilla campaign by the advertising time marketer Publisuisse, with which it haunted the premises of potential customers. The agency Publicis had discreetly selected V-men and women secretly affix stickers with the claim on mirrors, fridges and toilet lids of various creative and media agencies. Now the originators of the cloak-and-dagger campaign have thanked them with a genuine guerrilla cap and a matching cigar. "With this reward at the latest, Publisuisse became the talk of the agency," revealed numerous V-Männer afterwards....
