The globalization of advertising law

Not only the Internet, but also satellite TV (recognizes) no national borders. Advertising in these media has a corresponding "multistate" effect, which raises the problem of the law applicable in the event of a dispute. Unfortunately, Schibli's answer to this increasingly important question is only comprehensible to specialist lawyers.> Multistate advertising in international fair trading law by Hans R. Schibli. Schulthess Verlag, Zurich 2004. 422 pages, 69 francs.