The very special advertising images
The Selection vfg shows the 18 best Swiss works from the past year.
The Selection vfg showcases the 18 best Swiss works from the past year The Selection vfg documents the best Swiss professional photography for the ninth time. 18 works with 123 pictures are exhibited in the atmosphere of a photo studio in the ewz Unterwerk Selnau in Zurich. A jury of experts selected Peter Hebeisen, Elisabeth Real and Nathalie Bireima as finalists in the advertising category.Peter Hebeisen was born in Bern in 1956 and commutes as a photographer between Zurich and Paris. His first career aspiration was to be a violin maker. However, after an internship in London, he decided to train as a photographer. Hebeisen has been working as a freelance photographer since 1986. Many Swiss advertising campaigns are based on his pictures. Internationally renowned artists have realized commissions for Bank Leu, Post Logistics, Swiss Lotto and the Multiple Sclerosis Society, among others.
Right after graduating from the University of Art and Design Zurich (HGKZ), 28-year-old Elisabeth Real went freelance and now works for clients such as PET Recycling Switzerland and as a reportage photographer. For the young photographer from Aargau, good photos have to tell stories. She herself is interested in war photography.
Nathalie Bireima is one of the few photo artists from French-speaking Switzerland. What bothers the native of Lausanne. She has the feeling that many artists are being lost due to Zurich's dominance. Which is understandable: nine of the 18 photographers come from Zurich, five from the rest of German-speaking Switzerland and only four from French-speaking Switzerland.
Christian Lüscher
From May 5 to 28, the Vereinigung fotografischer GestalterInnen (vfg) is presenting the exhibition The Selection vfg. 123 images in the categories Advertising Photography, Editorial Photography, Fine Arts and Free can be seen at the EWZ Unterwerk Selnau in Zurich. The Night of Swiss Photography will take place on May 4. The Magazine Photo Prize, the SonntagsZeitung Photo Prize and the ewz Audience Prize will be awarded there.
Right after graduating from the University of Art and Design Zurich (HGKZ), 28-year-old Elisabeth Real went freelance and now works for clients such as PET Recycling Switzerland and as a reportage photographer. For the young photographer from Aargau, good photos have to tell stories. She herself is interested in war photography.
Nathalie Bireima is one of the few photo artists from French-speaking Switzerland. What bothers the native of Lausanne. She has the feeling that many artists are being lost due to Zurich's dominance. Which is understandable: nine of the 18 photographers come from Zurich, five from the rest of German-speaking Switzerland and only four from French-speaking Switzerland.
Christian Lüscher
From May 5 to 28, the Vereinigung fotografischer GestalterInnen (vfg) is presenting the exhibition The Selection vfg. 123 images in the categories Advertising Photography, Editorial Photography, Fine Arts and Free can be seen at the EWZ Unterwerk Selnau in Zurich. The Night of Swiss Photography will take place on May 4. The Magazine Photo Prize, the SonntagsZeitung Photo Prize and the ewz Audience Prize will be awarded there.
