The Five Golden Rules of Banque CIC
With its current branding campaign, Banque CIC is making a splash in the advertising sections of the Swiss financial and business press.
Five golden symbols represent Banque CIC’s golden rules regarding its customer-focused services. The ad campaign begins with the number «Five,» which is intended to encourage a call to action. Under Cic.ch/5 According to a press release issued by the company on Thursday, interested parties will learn the best reasons why they are in exactly the right place at this private bank among universal banks.
The gold symbols will be featured in advertisements, online, in store windows at the point of sale, and in video clips through the end of 2014.
Contact at Banque CIC: Sebastian Comment (Head of Marketing & Communications), Fabiana Rotundo (Project Manager, Marketing & Communications). Contact at Brainheart: Mirjam Pierig. 3-D illustration: Pictura, Lukas Gloor.
