Axa Winterthur is redefining itself graphically and conceptually. The insurance company is launching into the future with the slogan: "Financial security redefined". The slogan is the result of large-scale surveys carried out by the parent company Axa Group last year among customers, employees, sales representatives and brokers, writes Axa Winterthur in a press release on Friday. In future, the company wants to be more strongly associated with the values of being accessible, attentive and reliable, and is strengthening its brand graphically with a modern and clear brand identity in the colors white, blue and red. The color white and a graphic element - the so-called "switch" - will characterize the external and internal appearance. Markus Keller, Head of Marketing, announced in a press release that the "Switch" is to become a distinguishing feature and symbolize the departure into the newly defined Axa Winterthur world.Axa Winterthur is presenting itself in its new look for the first time at the weekend with the nationwide multimedia campaign to offer a discount on motor insurance premiums for climate-friendly cars. The new corporate design will be implemented in the company's external and internal image in the following weeks.Axa Winterthur, which belongs to the Axa Group, is one of Switzerland's leading all-lines insurers with a market share of 21.4 percent. The company employs around 4,100 people. In 2007, it achieved a business volume of CHF 10 billion.

Axa Winterthur is redefining itself graphically and conceptually. The insurance company is launching into the future with the slogan: "Financial security redefined". The slogan is the result of large-scale surveys carried out by the parent company Axa Group last year among customers, employees, sales representatives and brokers, writes Axa Winterthur in a press release on Friday. In future, it would like to be more strongly associated with the values of being accessible, attentive and reliable.
Graphically, the company is strengthening its brand with a modern and clear brand identity in the colors white, blue and red. The color white and a graphic element - the so-called "switch" - will characterize the external and internal appearance. Markus Keller, Head of Marketing, explained in a press release that the "switch" is intended to become a distinctive feature and symbolize the departure into the newly defined Axa Winterthur world.
Axa Winterthur is presenting itself in a new look for the first time this weekend with a nationwide multimedia campaign offering a discount on motor insurance premiums for climate-friendly cars. The new corporate design will be implemented in the company's external and internal image in the following weeks.
Axa Winterthur, which belongs to the Axa Group, is one of the leading all-lines insurers in Switzerland with a market share of 21.4 percent. The company employs around 4,100 people. In 2007, it achieved a business volume of CHF 10 billion.