Helsana's avatars: committed to being there

FCB Zurich's new Helsana campaign is all about the commitment of the health insurance company and its employees to the health of Switzerland.

This is also the case in the new short film "Rakete". This tells the touching story of the friendship between Emily and Jan, two children who are separated by an illness and yet remain closely connected thanks to an avatar.

Avatar-Screenshot-film
Avatar-Keyvisual-Film

What sounds like fiction is already reality today. Thanks to the commitment of Helsana and its six robots, which enable seriously ill children to participate in everyday life even during a long hospital stay. The four-minute short film "Rocket" is now available online.

https://www.youtube.com/watch?v=_FJvZTcubqc

Responsible at Helsana: Simon Neuner (Head of Marketing & Communications), Yves Ekmann (Head of Live Experience), Monika Luck, Melania Cabanas (Live Experience). Responsible at FCB Zurich: Dennis Lück (CCO), Andy Lusti, Marcin Baba (Creative Direction), Sarah Ming, Fabian Zahner (Copywriter), Paul Labun (Art Direction), Simone Luker (Graphics), Mark Becher, Sandro Breu (Client Service Director), Paola Gächter, Manuela Rocchese, Marcel Mägerle, Michael Hürlimann (Consulting). Responsible at Rosas & Co Films: Natascha Imfeld, Nadia Rosasco (Producer), Sean Fee (Director), Daryl Hefti (Cinematographer), Südlich-t (Postproduction) Novo Amor (Music). Responsible at Konnex: Monica Jäggi (owner, team management), Peter Döbeli (owner, responsibility online), Judith Bischoff (media planning).

 

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