The aesthetics of paper
The Antalis design lounge is to become a permanent institution.
An advertising idea finds its resonance. The Antalis Design Lounge took place for the second time at the end of June. Around 70 invited guests from the fields of graphics, advertising and marketing used the industry event at the Stanzerei in Baden for networking and discovering new ideas. The specialist presentation by master screen printer Lorenz Boegli on the topic of "Paper Aesthete" provided exciting impulses. Interested parties were able to see that creative papers offer unimagined possibilities, especially in the field of advertising, and that screen printing is far from obsolete. The broad spectrum of possible effects demonstrated with a great deal of passion for the craft is likely to have triggered or at least initiated creative processes among the experts. The performance of the improv theater Die Mauerbrecher with the play "Poesie der Lücke" also caused a stir.
Following the positive feedback from visitors, Antalis is already planning its third Design Lounge - this time in French-speaking Switzerland, as Janine Baumeler, Head of Product Management at Antalis, explains. Antalis is the leading European paper and packaging materials retailer. A total of 6900 employees look after 230,000 print shops and business customers in 51 countries. Over 300 employees work at the two Swiss sites in Lupfig and Meyrin. pan
