Die Anzeige" honors Euro RSCG Zurich with silver
At the 51st edition of the «Die Anzeige» competition, Euro RSCG Zurich won a silver medal for its campaign for DU Kulturmagazin. The ads, which featured eye-tracking data from works of art, were praised for triggering a mental movie in the viewer’s mind and holding the viewer’s attention for more than 30 seconds.
The DU campaign is the only entry from Switzerland to make the cut. The «Grosse Gefühle» campaign for the Zurich Chamber Orchestra (ZKO), also created by the advertising agency Euro RSCG Zurich, made it onto the shortlist as well.
The «Die Anzeige» competition is a contest for exemplary, creative print work in German-speaking countries.
Person in charge at DU: Oliver Prange (publisher), Walter Keller (editor-in-chief). Contact at EURO RSCG Zurich: Frank Bodin (Overall Responsibility), Axel Eckstein (Creative Director), Christina Wellnhofer (Art Direction), Sarah Kahn (Graphic Design), Ivan Madeo (Copy Concept). Person in charge at Management Tools: Klaus Ammon, Stephanie Hatzius.
The «Die Anzeige» competition is a contest for exemplary, creative print work in German-speaking countries.
Person in charge at DU: Oliver Prange (publisher), Walter Keller (editor-in-chief). Contact at EURO RSCG Zurich: Frank Bodin (Overall Responsibility), Axel Eckstein (Creative Director), Christina Wellnhofer (Art Direction), Sarah Kahn (Graphic Design), Ivan Madeo (Copy Concept). Person in charge at Management Tools: Klaus Ammon, Stephanie Hatzius.
