The Trio agency uses basketball player Sefolosha as an advertising medium for BCV
Agence Trio's new campaign promotes the Banque Cantonale Vaudoise (BCV). The campaign features Thabo Sefolosha, a basketball player with roots in Vaud.
The new campaign by Agence Trio promotes Banque Cantonale Vaudoise (BCV). The image of Thabo Sefolosha, a basketball player with Vaud roots, serves as the hook. As the first Swiss player in the NBA, the Chicago Bulls player embodies youth and professionalism, writes the agency, which is based in Lausanne and Zurich, in a press release on Wednesday.
The campaign revolves around the game "Spin Ball", in which the user can test his skill. The player has to keep the ball spinning on Sefolosha's index finger for as long as possible.
The campaign can be seen on posters, in bank branches, in the printed press and on the Internet.
Responsible at Agence Trio: Sonia Pardo (customer service), Aline Di Silvestro (concept/text), Christophe Lacorbière (graphics/multimedia), Laurent Huwyler (multimedia)
The campaign revolves around the game "Spin Ball", in which the user can test his skill. The player has to keep the ball spinning on Sefolosha's index finger for as long as possible.
The campaign can be seen on posters, in bank branches, in the printed press and on the Internet.
Responsible at Agence Trio: Sonia Pardo (customer service), Aline Di Silvestro (concept/text), Christophe Lacorbière (graphics/multimedia), Laurent Huwyler (multimedia)
