The 100 most valuable brands worldwide in 2016

Dior, the third brand in the Best Global Brands from the LVMH portfolio alongside Louis Vuitton and Moët & Chandon, is delighted to have made it into the ranking of the 100 most valuable brands in the world. Tesla is now also among the 100 most valuable in the world. Elon Musk's uncompromising will to revolutionize, the pioneering technology and the aesthetic design of the vehicles have created an impressive brand, and the brand with the highest growth this year is Facebook. With an enormous increase in brand value of 48 percent, the company has advanced to 15th place. Mark Zuckerberg's social media brand is therefore the top growing brand in the Best Global Brands Ranking 2016. The second fastest-growing brand is Amazon. With an increase of 33 percent and a brand value of 50.34 billion US dollars, the online service provider moved up to eighth place.Automotive growth sectorThe global automotive industry continues to grow unabated. With the exception of Volkswagen and Honda, which suffered losses of minus nine and minus four percent respectively, the remaining 15 brands from the automotive sector recorded an increase in their brand value. Toyota remains the most valuable automotive brand overall in the ranking and even moves up into the top five. Mercedes-Benz grew by 18 percent. BMW is close behind with 41.55 billion US dollars, while Nissan is once again one of the top growth brands this year, moving up to 43rd place with an increase in value of 22 percent. Porsche and Mini are also proving extremely successful with an increase of 18 percent each. Good sales growth and improved margins gave Audi growth of 14 percent. Newcomer Tesla is in 100th place with a brand value of 4 billion US dollars.

Heterogeneous growth in the technology and electronics sectorThe technology brands continue to clearly dominate the ranking with their cumulative brand value, but growth is very unevenly distributed. Facebook recorded the highest growth in this year's ranking with a plus of 48 percent. Adobe and Huawei grew by 21% and 18% respectively, SAP and Google by 13% and 11%. Samsung achieved an increase of 14% and is thus growing significantly faster this year than its competitor Apple with only 5%, but remains in seventh place.Microsoft, Intel and Cisco are growing somewhat more slowly in direct comparison, at 8% and 4% respectively.