Germany: Advertisers expect sales growth of over 3 percent

The results of the spring monitor of the German Association of Communication Agencies (GWA) paint a positive picture. According to industry service Kress.de, advertisers are expecting sales growth of 3 to 3.5 percent. This shows that market development is still being assessed cautiously, as the average sales growth of GWA agencies in 2005 was 6.55 percent. Despite great satisfaction with the development of turnover, the low returns are still the sticking point. On average, the agencies generate economic returns of less than 2 percent. No change is expected in this respect in 2006.