Germany: IP develops interaction-enhancing form of TV advertising

i-Spot is the name of the new form of advertising that aims to combine advertising with direct interaction.

Editorial - March 7, 2006

i-Spot is the name of the new special advertising format that aims to combine advertising with direct interaction. The RTL advertising time marketer IP Deutschland developed i-Spot together with MediaCom and Beyond Mobile. i-Spot is a standardized frame in a split screen in which the logo and text are displayed. The viewer is thus invited to interact. This interaction must then take place via SMS, WAP portal or online. i-Spot is being used for the first time in the Formula 1 environment, namely on RTL. From March 11 to April 2, the sports betting provider Betandwin has booked 20-second spots.

Germany: IP develops interaction-enhancing form of TV advertising

i-Spot is the name of the new form of advertising that aims to combine advertising with direct interaction.

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